Glossary

Wondering what terms like "splog" and "paid inclusion" mean? You're in the right place! There are a lot of industry terms & abbreviations out there, and more terms are being coined everyday. Here, you can find out what those terms mean, and what those abbreviations stand for. Alphabetical List: A-C  | D-K  | L-O  | P-R  | S-Z A-C ad blocking algorithm, search engine B2B B2C backlink banner ad blog button ad CAN-SPAM click fraud clicks / clickthroughs click-through-rate (CTR) contact database conversion conversion rate cookie copy cost-per-click (CPC) CPM crawl creative conversion CRM custom e-newsletter D-K description tag directory domain name email marketing e-media e-newsletter flash frames Google HTML impression indexed pages interactive marketing Interactive Solution CenterTM Javascript keyword / keyphrase keyword density keyword tag L-O landing page lead Lead calendarTM lead generation lead nurturing lead tiering leaderboard link popularity local search marketing microsite meta search engine meta data meta tag mousetrapping natural listings (natural search results) opt-in list opt-out organic listings P-R page rank page view paid inclusion paid search pay-per-call pay-per-click (PPC) podcast pop-up ad pop-under ad ranking reciprocal link rich media robots.txt file RSS Feed run of network run of site S-Z search engine search engine marketing (SEM) search engine optimization (SEO) search engine spam search engine submission search spider skyscraper ad spam spider splog sponsored results/links streaming media targeted emails text ad title tag traffic unique visitors URL vertical search engine viral marketing web analytics web seminar web site traffic xml Back to Top